A Financial Makeover For Your Business and Family

Get the systems, skills and templates to organize your finances, so YOU stay in control.

Keep. Your. Money.

"Our business has absolutely transformed... We were going the direction of financial ruin in our business, and through implementing these things, it's changed everything! Now we're looking at our profit account and we're actually going to be able to pay for a vacation this year from the business to reward ourselves for all the hard work we put into it!"

- Josh Payne, Multi 6 Figure Business Owner

What Does The Program Look Like?

First, it's on-demand, meaning you can go at your own pace.

Second, you have access for life.

Third, you'll be joining over 250+ students who have completed the program and transformed their finances.

The Curriculum

Meet Your Instructor


Co-Founder of CEO Finance Academy

Creator of Profit U

Doctor of Physical Therapy

Alex grew up in the mountainous terrains of Utah where he developed a knack for entrepreneurship at an early age. After graduating from the University of Utah with his Doctorate of Physical Therapy, he quickly realized he wanted something beyond the 9-5 clinical life. This led to co-founding Healthy Funnel (with business partner Will Boyd), a marketing agency and consultancy. It was running an agency where he got to see inside of hundreds of small businesses and found a gap in most owners' understanding of their business finances. After consulting with a few dozen of these businesses and referrals coming in fast, Healthy Funnel gave way to CEO Finance Academy. Alex is a Dad to 3 beautiful girls and a husband to his wife, Sarah.

Does Profit U Suck?

According to These Students, It Does NOT


How does the program work?

Profit U is a self-paced 6-week step-by-step video/worksheet training program, focused on IMPLEMENTING life-changing financial principles for your business and family.

We have a private support group, worksheets, and videos to guide you through organizing your personal and business finances

What's going to be covered?

We're 100% focused on helping you increase your financial stewardship for the benefit of your family and business (if you have one). You MUST learn to be a wise steward of what you've already been given if you expect to be blessed with more. This program will guide you to to prepare your personal finances for the increase that will come as you adopt a new level of stewardship. Next, I'll help you understand business finances, get organized with your money, and start taking back control over your entire financial situation.

This is a no-judgement, no-excuses program, centered on moving you toward complete financial control regardless of where you're starting.

How much time will this take each week?

About 2-3 hours/week for 6 weeks. Remember, this is a self-paced program, so you can absolutely binge it in a weekend if you want, or spread it out longer than 6 weeks if you prefer.

I don't have a business yet, can I still join?

Absolutely. The first half of the program will get your personal finances dialed in like you've never experienced.

You may even come out of it with some ideas of how to start a business idea you've been thinking about...

What if I use (QuickBooks, a CPA, nothing at all, etc...)?

We're teaching CORE financial principles here for your business and family.

It doesn't matter what software you have or don't have... Or whether or not you have a CPA.

We'll radically change your approach to managing your money using whatever tools you prefer.

I'm terrible with technology, will I be able to do this?

Yes! We'll walk you step by step through everything, and I recognize everyone will progress at their own pace. You've got this!

Can my spouse/significant other join in with me?

Absolutely. We HIGHLY encourage you to go through this program with your spouse. There's no additional cost to have your spouse/significant other join.

Can I invite a friend or other family member to join?

We'd be honored if you'd invite your friends/family members to go on this journey with us.

Please feel free to send them the link to this page, as I'm asking that all family/friends (other than spouses/significant others) sign up individually.

What happens after the 6 weeks are over?

You'll get ongoing access to the course, and all materials.

I can't afford $497 right now, but I REALLY need this, do you have any payment plans?

Yes! I've added a 3-month payment plan (see the top of this page) to make it an easy choice.

What's your refund policy?

I'll give you two full weeks (14 days) to try out the program. If you decide it's not for you, I'll be happy to give you a full refund. Just send an email to and we'll get you taken care of.

Just a Few More People Saying Profit U Does NOT Suck

The Only Question Left Is...

When are YOU going to get started and make the financial change you know you need to make?

Financial Coaching for Striving Business Owners

Remote Offices In

Salt Lake City, UT and Pittsburgh, PA

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