FINANCIAL COACHING FOR STRIVING BUSINESS OWNERS

You Deserve A Business That Produces Consistent Financial Abundance

5+

Years of Experience

200+

Business Owners Coached

$2,000,000+

In Client Revenue Generated

FINANCIAL COACHING FOR STRIVING BUSINESS OWNERS

You Deserve A Business That Produces Consistent Financial Abundance

5+

Years of Experience

200+

Business Owners Coached

$2,000,000+

In Client Revenue Generated

Watch this video to see why you need a Financial Coach

Does This Sound Like You?

  • Your business is growing fast and expenses are getting out of control


  • You're wanting to hire but are worried it will cut into your profits or force you to reduce your take home pay


  • You've had an influx of revenue and don't know how to allocate the money


  • Your poor (pun intended) past with money is creeping back in and feel like you might self-sabotage the business


  • You thought hiring an Accountant and Bookkeeper would solve all of your money problems

Does This Sound Like You?

  • Your business is growing fast and expenses are getting out of control


  • You're wanting to hire but are worried it will cut into your profits or force you to reduce your take home pay


  • You've had an influx of revenue and don't know how to allocate the money


  • Your poor (pun intended) past with money is creeping back in and feel like you might self-sabotage the business


  • You thought hiring an Accountant and Bookkeeper would solve all of your money problems

Watch this video to see why you need a Financial Coach

We Are The Bridge Between Where You Are & Where You Want To Go

Why Would You Hire A Financial Coach If You Already Have A Bookkeeper & Accountant?

Robert Heath, Sr., CEO at The Legacy Leadership Consulting Group Explains Why He Chose To Work With Us Even While Having a Dedicated Bookkeeper and Accountant

We Are The Bridge Between Where You Are & Where You Want To Go

Why Would You Hire A Financial Coach If You Already Have A Bookkeeper & Accountant?

Robert Heath, Sr., CEO at The Legacy Leadership Consulting Group Explains Why He Chose To Work With Us Even While Having a Dedicated Bookkeeper and Accountant

What Our Clients Are Saying About Working With Us

Javier and Marissa Carlin, The Practice Revolution

CEO Finance Academy Review

Jason Malki, Founder & CEO of StrtupBoost

CEO Finance Academy Review

Carrie Willhoff, Founder of Racechick [Ecom]

CEO Finance Academy Review

Stephanie Coppedge, CEO of Gideon Math & Reading

CEO Finance Academy Review

Rob Estep, Founder of Listing Business Pros

CEO Finance Academy Review

Elizabeth Green, Owner of Green Communications

CEO Finance Academy Review

Cort Geary, Owner of Geary Electric Company

CEO Finance Academy Review

Derek Nolte, Owner of TruHome Property Solutions

CEO Finance Academy Review

Javier and Marissa Carlin

(The Practice Revolution)

CEO Finance Academy Review

Jason Malki, Founder & CEO

(StrtupBoost)

CEO Finance Academy Review

Carrie Willhoff, Founder of Racechick [Ecom]

CEO Finance Academy Review

Stephanie Coppedge, CEO of

Gideon Math & Reading

CEO Finance Academy Review

Rob Estep, Founder of

Listing Business Pros

CEO Finance Academy Review

Elizabeth Green, Owner of Green Communications

CEO Finance Academy Review

Cort Geary, Owner of Geary Electric Company

CEO Finance Academy Review

Derek Nolte, Owner of TruHome Property Solutions

CEO Finance Academy Review

WE ARE HERE TO SERVE YOU

Meet Our Team

Our business journey started as Doctors of Physical Therapy who wanted to branch out of corporate life. We teamed up, built a Marketing Agency and Consultancy, Healthy Funnel, which crossed 7 figures before turning our mission to helping other entrepreneurs conquer their financial goals through personalized coaching.

Dr. Alex Engar, PT, DPT

Lead Financial Coach and Co-Founder

Dr. Will Boyd, PT, DPT

Lead Growth Specialist and Co-Founder

Sahira Lopez

Profit Coach

Scott Taylor

Head of Sales

Listen to Our Story Featured In The Mentors Collective Podcast

TESTIMONIALS

What Our Clients Say

Melissa Buffer

Brick and Mortar Owner

Josh Payne

Online Business Coach

Raj Padalia

Investing Consultant

Betty Delass

Healthcare Practice Owner

Duane Scotti

Online Fitness Coach

“You have helped me SO MUCH with this. I finally feel confident and secure in my abilities to do this business thing without a job as a safety net. Forever grateful.”

Brooke Czarnecki

Dietician Private Practice Owner

"It's been phenomenal working with Alex & Will with my business finances. Before them, I didn't have a systematic way of handling it or even truly understand what impact it was having on my personal life. If you are looking to scale your business, have more peace of mind, and find more profit in your business don't wait."

Joey Allbritton

Marketing Agency Owner

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In Today's World, Smart Business Owners Do Their Research

That's why we create weekly content for business owners just like you. Let us help you until the time is right to work together.

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Why Is Understanding Cost of Goods Sold Important?

October 12, 20223 min read

Why It's Important to Know Cost of Goods Sold as a Small
Business Owner

The cost of goods sold (COGS), also known as the cost of sales, is one of the most important things that small business owners need to understand. Why?

Because it directly impacts your bottom line and can be the difference between making a profit or taking a loss. Simply put, the cost of goods sold is the direct costs associated with producing the goods or services that you sell. In this blog post, we'll take a closer look at what the cost of goods sold is, why it's important, and how you can calculate it.


Wondering How Much Your Business Can Afford to Profitably Pay You As The Owner?
Use our Predictable Paycheck Calculator For Free


What Does Cost of Goods Sold (COGS) Actually Mean?

As we mentioned above, the cost of goods sold is the direct costs associated with producing the goods or services that you sell. This includes things like the cost of materials, labor, and shipping. It does not include indirect expenses such as marketing or overhead.

The cost of goods sold is important because it directly impacts your gross margin. Your gross margin is equal to your revenue minus your cost of goods sold. For example, let's say that you run a t-shirt company and you sell a shirt for $20. The cost of materials to make that shirt might be $5 and it might cost you another $2 to ship it. That means your cost of goods sold would be $7 and your gross margin would be $13.

Another reason why the cost of goods sold is so important is because it's used to calculate your inventory turnover ratio. This ratio measures how quickly you're turning your inventory over and can give you insight into the efficiency of your business operations. To calculate your inventory turnover ratio, simply divide your annual sales by your year-end inventory levels.

How Do You Calculate Cost of Goods Sold?

There are two different methods that you can use to calculate your cost of goods sold: the first-in, first-out (FIFO) method and the last-in, first-out (LIFO) method.

Under the FIFO method, you assume that the first items that you purchased are also the first items that you sell. So, if you have 100 t-shirts in stock and you sell 50 of them, then those 50 t-shirts will be accounted for in your calculation even if they were actually purchased at different times throughout the year.

Worried about which method is best for your business? Don't be - just pick one and stick with it. As long as you're consistent from one year to the next, either method will give you an accurate representation of your business's finances. 3. Become an authority

Blogs are a great addition to your site as they give you the ability to create authoritative content. They also help you establish credibility and become an expert in your field. Moreover, they provide you with an opportunity to build an audience that will help push your company’s brand recognition.

How Do You Feel About Measuring Your Cost of Goods Sold?

As a small business owner, it's important to have a good understanding of what goes into calculating the cost of goods sold. While it may seem like a daunting task at first, once you get started it's really not all that complicated - especially if you use one of the many accounting software programs that are available today. And remember - understanding your costs is critical to ensuring profitability and long-term success for your small business!

Want to Turn Your Business Into Consistent Financial Abundance for Yourself?

We believe that all mission-driven business owners deserve to have consistent financial abundance. We focus on helping owners understand their profitability and master their business finances. It all starts with a complimentary 15 minute Profit Call.

You can book a Profit Call here

To your continued success!

blog author image

Will Boyd

Will is the Co-Founder of CEO Finance Academy, which is dedicated to helping small business owners create consistent financial abundance.

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