The "spend 5-10% of revenue" rule is meaningless without knowing your margins. Here's how to calculate your maximum customer acquisition cost, set a budget by revenue stage, and track whether your marketing spend is actually profitable.
A cash-pay physical therapy practice owner in North Carolina was nearly at $500K in revenue — but couldn't answer the most basic financial questions about his own business. Here's what changed.
Still making decisions by checking your bank balance? Discover the 10 warning signs you've outgrown your bookkeeper — and what a financial coach or fractional CFO can do instead.
See how one med spa owner built financial clarity for her growing practice — reaching $2M in revenue with clean books and a confident growth strategy.

Building better Business Owners through personalized Financial Coaching.
CEO Finance Academy
Healthy Funnel, LLC
DBA: CEO Finance Academy
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@Hi there, have a question? Happy to help here via chat.Hi there, have a question? Happy to help here via chat.