FINANCIAL COACHING FOR STRIVING BUSINESS OWNERS

Meet The Team

Meet The Team

TESTIMONIALS

What Our Clients Say

Melissa Buffer

Brick and Mortar Owner

Josh Payne

Online Business Coach

Alexis Sams

Brick and Mortar Owner

Joses & Eliana Ngugi

Online Education Business Owner

David Cartolano

Marketing Agency Owner

Nate Navas

Podcast Agency Owner

Duane Scotti

Online Fitness Coach

Javier and Marissa Carlin

Business Coaches for Dietitians

You have helped me SO MUCH with this. I finally feel confident and secure in my abilities to do this business thing without a job as a safety net. Forever grateful.

Brooke Czarnecki

Dietician & Owner

"It's been phenomenal working with Alex & Will with my business finances. Before them, I didn't have a systematic way of handling it or even truly understand what impact it was having on my personal life. If you are looking to scale your business, have more peace of mind, and find more profit in your business don't wait."

Joey Allbritton

Marketing Agency Owner

Meet Fractional CFO

Vic Peroni

Watch This Short Interview With Fractional CFO, Vic Peroni

Vic Peroni

Fractional CFO, CEO Finance Academy

Vic is a business-first finance leader who turns chaos into clarity. Based about 35 minutes southeast of Cleveland, he brings calm, structure, and momentum to owners who want useful numbers—not just reports.

With a B.A. in Accounting from Baldwin Wallace (’92), Vic started in public accounting before moving in-house to lead finance and operations. Over a 33-year career (CFO since 2000), he’s also served as President, CEO, and CCO across private and public companies—from startups to multibillion-dollar enterprises. His industry range includes manufacturing, distribution, professional services, software, and consumer products/CPG (especially health & wellness). Since 2017, he’s provided professional CFO services, often staying on long-term as a trusted advisor.

What owners appreciate most: Vic connects the dots between the floor, the field, and the financials. He maps how operations, sales, marketing, and finance interlock, so decisions finally match reality on the ground. He’s known for making financial information useful for non-financial leaders, and for building one-page dashboards that surface the 3–5 metrics that truly move the needle.

How Vic Works

- Cradle-to-grave understanding: learns how your business actually runs before touching the chart of accounts.

- Partner, not a judge: down-to-earth, empathetic, and focused on forward progress—no shaming about the past.

- Tell the story, then fix the system: ensures transactions are accurate and that your reports communicate performance at a glance.

- Calm in the chaos: organizes messy data, implements close routines, and installs practical reporting you’ll actually use.

Problems He Loves to Solve

- Building one-page KPI dashboards owners can run the business from

- Repairing margins and cash conversion by tying ops to unit economics

- Cleaning and systematizing the close so numbers are timely, reliable, decision-ready

- Coaching teams to read the numbers, so you’re not dependent on any single person

Outside the Office

Vic’s a lifelong family guy—married to his high-school sweetheart for 31 years with four adult kids (two former college athletes). A former football coach (16–17 years), he’s happiest at a movie night or in the gym with his kids.

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Hear From Some Of Our Clients

Meet Fractional CFO

Vic Peroni

Watch This Short Interview With Fractional CFO, Vic Peroni

Vic Peroni

Fractional CFO, CEO Finance Academy

Vic is a business-first finance leader who turns chaos into clarity. Based about 35 minutes southeast of Cleveland, he brings calm, structure, and momentum to owners who want useful numbers—not just reports.

With a B.A. in Accounting from Baldwin Wallace (’92), Vic started in public accounting before moving in-house to lead finance and operations. Over a 33-year career (CFO since 2000), he’s also served as President, CEO, and CCO across private and public companies—from startups to multibillion-dollar enterprises. His industry range includes manufacturing, distribution, professional services, software, and consumer products/CPG (especially health & wellness). Since 2017, he’s provided professional CFO services, often staying on long-term as a trusted advisor.

What owners appreciate most: Vic connects the dots between the floor, the field, and the financials. He maps how operations, sales, marketing, and finance interlock, so decisions finally match reality on the ground. He’s known for making financial information useful for non-financial leaders, and for building one-page dashboards that surface the 3–5 metrics that truly move the needle.

How Vic Works

- Cradle-to-grave understanding: learns how your business actually runs before touching the chart of accounts.

- Partner, not a judge: down-to-earth, empathetic, and focused on forward progress—no shaming about the past.

- Tell the story, then fix the system: ensures transactions are accurate and that your reports communicate performance at a glance.

- Calm in the chaos: organizes messy data, implements close routines, and installs practical reporting you’ll actually use.

Problems He Loves to Solve

- Building one-page KPI dashboards owners can run the business from

- Repairing margins and cash conversion by tying ops to unit economics

- Cleaning and systematizing the close so numbers are timely, reliable, decision-ready

- Coaching teams to read the numbers, so you’re not dependent on any single person

Outside the Office

Vic’s a lifelong family guy—married to his high-school sweetheart for 31 years with four adult kids (two former college athletes). A former football coach (16–17 years), he’s happiest at a movie night or in the gym with his kids.

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Hear From Some Of Our Clients

Building better Business Owners through personalized Financial Coaching.

Remote Offices In

Salt Lake City, UT & Pittsburgh, PA

team@ceofinanceacademy.com

(385) 422-8909

CEO Finance Academy

Healthy Funnel, LLC

DBA: CEO Finance Academy

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