CO-FOUNDERS
After working with over 200+ customers running Healthy Funnel, Alex and Will saw that even their highest revenue clients struggled with understanding their metrics. They were business owners, not "finance people".
After a handful of coaching calls with a client who was doing multiple 6 figures in revenue that wasn't paying themselves due to their lack of financial literacy, Alex decided to launch a personal and business finance course called Profit U.
With over 100+ students enrolling in Profit U within the first 6 months of launching, Alex and Will noticed that even with templates, pre-recorded videos, and group meetings, their students needed more of a hand-holding approach.
In late 2020, Alex and Will started coaching business owners (primarily Physical Therapy and Occupational Therapy Practice Owners) in a 1:1 setting focused on basic financial systems.
By early 2021, clients were beginning to refer business owners from other industries, which sparked Alex into creative mode, where he first developed our "Certainty System'.
Now, a few short years later, 185+ businesses owners across 30+ different industries have gone through our Certainty System and have improved their take home pay, profitability, and financial literacy - see our client testimonials at the bottom of the page
Every team member that you will interact with inside of CEO Finance Academy (from the sales team to our coaches) has previously run their own business and understands what it means to be a business owner
Our Profit Coaches and Fractional CFOs are successful business owners who want to give back to other business owners through financial training and mentorship.
CEO Finance Academy team members are remotely based all across the US and Canada. It's not unheard of for your coach or fCFO to come visit you in person.
Stopped operating finances off gut feeling and now has certainty around financial data
Now feels like the "CFO" of his company
"I sleep well at night now having certainty with my numbers."
Was able to pay off almost all of business debt
"CEO Finance Academy is everything I thought a CPA and bookkeeper would check in on that they do not."
Has certainty around scaling while being prepared for taxes
Has taxes covered ahead of schedule for the first time in 7 years running his business
Was able to make new hires based on forecasted profit
Got visibility on profit margins of individual service lines and has shifted model to focusing on most profitable projects
Now has clear understanding of the profit margins of individual products and services
"Now I can finally relax [about business finances]."
Developed plan to hire staff based on projected
financials rather than gut feeling
"I finally feel like I have certainty in my numbers."
Business now scaling faster than ever due to true visibility into marketing return on investment
Now has deeper relationship with his accountant and bookkeeper due to his financial understanding
Testimonials
Meet Your Profit Coach
Free Resources
Founded By Alex Engar and Will Boyd
Doctors of Physical Therapy turned Digital Marketing Agency Owners. After helping hundreds of their agency clients understand the KPIs and financial metrics in their businesses, they went all in on teaching their Certainty System to 140+ entrepreneurs.
CEO Finance Academy
Healthy Funnel, LLC
DBA: CEO Finance Academy
Remote Locations in Salt Lake City, UT and Pittsburgh, PA
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